Is my persistence going to pay off in the long run? If it’s a Cul-de-Sac, how can I change it into a Dip? Godin uses this framework to identify the two a Dip is when your short-term efforts lead to long term payoff, but in the Cliff, efforts don’t lead to success.īut how usable are these definitions really? How do you define short term and long term? What if the situation changes from factors beyond your control? Dips can become Cliffs and vice-versa.Īt the end of the book, Godin gives us some questions to ponder and evaluate our unique situations. It’s hard to tell the difference between a Cliff and a Cul-de-sac unless something terrible happens. Update: James Governor of Redmonk has posted this blog post reply on Shai & the Dip.What separates a “Cliff” from a “Cul-de-sac” from a “Dip?” Or is it a simile? Or is it just a hypothetical?) (Note to the sense of humor challenged reader: No, I am not saying that Shai read this book and quit. A vote for green technology or a vote against SAP? So perhaps Shai read this book and decided it was time to quit SAP. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer. Losers, on the other hand, fall into two basic traps. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security. They realize that the bigger the barrier, the bigger the reward for getting past it. Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.Īccording to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.Īnd then you find yourself asking if the goal is even worth the hassle. The following is a summary of the book:Įvery new project (or job, or hobby, or company) starts out exciting and fun. Read his excellent interview with Guy Kawasaki here. They recognize what fights are worth fighting, and when its time to seek out other causes. He argues that smart, successful people know when to quit. Seth Godin recently released a new book called The Dip that fundamentally questions the belief that quitters never win and winners never quit.
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